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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Page: 135
Format: pdf
Publisher: New Riders Press

She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. These are some of the things I explored in my presentation at Confab London 2013. Once all brands have started embracing content marketing, what happens then? Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Struggling with your content strategy for the web? What are the new rules of writing for the web? Furthermore to knowing the content strategy, there are some other factors that will help your website to be more productive and popular. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. This quick post leads to a resource which gives 3 simple solutions that you can use right away. Content strategyis a relatively new niche discipline in the digital space. Hey, there, everyone who was in my content strategy workshop. Content strategy and content marketing is quickly gaining ground. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? How do we future-proof our authors? (Complete deck is at the end.) Recommended books.